The Summit Dispatch
Real estate media and social media, explained for Northern Colorado
Social Media
Nobody Ever Left the Super Bowl to Buy a Coke
Why social media works for realtors, even when the phone doesn't ring the next morning.
The Short Answer
Social media marketing matters because buying decisions are made long before anyone calls. For a realtor, the goal isn't a lead from every post. It's being the name a homeowner already knows and trusts on the day they decide to sell, so you get the call before anyone else can compete.
Answering this week
- Why is social media marketing important for businesses?
- What is the main purpose of social marketing?
The Archive
- Social Media
Nobody Ever Left the Super Bowl to Buy a Coke
- Why is social media marketing important for businesses?
- What is the main purpose of social marketing?
- Real Estate Media
How Many Photos Should a Listing Have?
- How many photos should a listing have?
- The Market
The Most Expensive Mistake in Real Estate Is Silence
- What is the biggest mistake a real estate agent can make?
- Social Media
What Should a Social Media Manager Cost?
- How much can I charge as a social media manager?
- Social Media
What $50 a Day in Ads Actually Buys
- How much does it cost to advertise a small business on social media?
- How much do 1,000 clicks cost on Facebook?
- Real Estate Media
An Empty Room Doesn't Sell a Feeling
- How much does virtual staging cost?
- Can I do virtual staging myself?
- The Market
What Makes a Luxury Agent Different?
- What is a luxury realtor?
- Can you make $1,000,000 a year in real estate?
- Social Media
Leave the Gold, Cut the Rest
- How do I make a reel for my business?
- Social Media
America's Most Famous Agent Barely Posts Houses
- Who is the most popular real estate agent?
- Real Estate Media
What a Listing Video Costs, and What It Buys
- How much do you charge for a real estate video?
- The Market
The 3-3-3 Rule, Explained
- What is the 3-3-3 rule in real estate?
- Social Media
Is There a Golden Hour on Instagram?
- What is the golden hour on Instagram?
- What is the best time to post on Instagram?
- Social Media
How Often Should You Actually Post?
- How often should you post on social media platforms?
- Real Estate Media
Your Phone Can Shoot a Listing. Should It?
- Who takes pictures for realtors?
- Do real estate agents take their own photos?
- The Market
Is There a Bad Month to Sell in Northern Colorado?
- What is the hardest month to sell a home?
- Social Media
Gas in a Car With No Engine
- How can I generate leads through Instagram?
- Social Media
Two Agents, One Open House, One Google Search
- Do realtors need a personal brand?
- What are the 5 C's of personal branding?
- Real Estate Media
A Showing at Midnight, From 700 Miles Away
- What is a Matterport in real estate?
- Does Zillow not use Matterport anymore?
- The Market
What Quietly Drags Down a Home's Value
- What decreases property value the most?
- Social Media
The Viral Reel That Gained Zero Followers
- What makes a video go viral?
- Is 1,000 views on Reels good?
- Social Media
You Have Three Seconds. Then Eight.
- What is the 3 second rule on TikTok?
- What is the 3/8/12 rule?
- Real Estate Media
Can Anyone Fly a Drone Over Your Listing?
- Do I need a drone license to take real estate photos?
- How much does drone photography for real estate cost?
- The Market
What an Agent Really Takes Home on a $300,000 House
- How much would a real estate agent make on a $300,000 house?
- Social Media
The 80/20 Rule Most Agents Have Backwards
- What is the 80/20 rule for realtors?
- What is the 70/20/10 rule for social media?
- Social Media
Where Your Next Seller Is Scrolling Tonight
- Which social media platform is best for real estate marketing?
- Real Estate Media
What Should a Listing Photo Actually Cost?
- How much do realtors pay for photography?
- Do realtors pay for professional photos?