What a Listing Video Costs, and What It Buys

Asking what a listing video costs is a little like asking what a vehicle costs.

A minivan, a pickup, and a sports car are all vehicles. Nobody buys the minivan to win a race, and nobody hauls lumber in the sports car.

Listing video works the same way. There are three main kinds, each built for a different job, and the price only makes sense once you know which job you're paying for.

How much do you charge for a real estate video?

Our walkthrough video is $395, a 60-second cinematic video is $530, and a 2 to 3 minute lifestyle film is $3,500. Industry pricing guides published between December 2025 and June 2026 put basic walkthroughs at roughly $200 to $500 and high-end cinematic videos at roughly $800 to $2,500 or more.

What does the wider market charge?

• Walkthroughs: about $200 to $500, a range that shows up again and again in pricing guides published from December 2025 through June 2026.
• Premium and cinematic: about $500 to $2,000 or more in one mid-2026 guide, and $800 to $2,500 or more in another from late 2025.
• Luxury films: priced like short films, starting around $1,000 and climbing with professional lighting, voiceover, and multiple shoot days.

The ranges are wide because the word “video” covers so much. A phone clip and a two-minute film both count. Here's how we think about the three jobs.

What is a walkthrough video for?

A walkthrough is the honest tour. It moves through the home in a logical order, room to room, so a buyer understands the layout before they ever book a showing.

Its job is clarity: where the laundry is, how far the primary bedroom sits from the kids' rooms, whether the kitchen really opens to the living room the way the photos suggest. A buyer who understands the layout shows up already half sold.

Ours is $395 on its own. It's also part of our Plus package ($995), alongside 40 photos, a 30-second drone video, a Matterport 3D tour, a floor plan, and a property website.

What does a cinematic video do that a walkthrough doesn't?

A cinematic video isn't trying to explain the floor plan. It's trying to make someone stop scrolling.

It's shorter and tighter, built around the best moments: light through the windows, the reveal of the view, music that sets a mood. Ours runs 60 seconds and costs $530.

Its natural home is social media, where the job is attention, not information. A walkthrough answers questions. A cinematic video makes people want to ask them.

Who needs a lifestyle film?

A lifestyle film sells the life, not just the house. It's 2 to 3 minutes of story: coffee on the deck, the drive into Old Town, the trail behind the neighborhood, evening light on the Front Range.

It exists for one buyer above all: the one who doesn't live here yet. A family relocating from another state can't feel Northern Colorado from a floor plan. The film does the visiting for them.

Ours is $3,500 on its own. It anchors our Pro package ($5,450) for luxury listings, which adds an FPV drone fly-through, an in-person twilight shoot, 60 photos, a Matterport tour, and 24-hour priority delivery.

A walkthrough answers questions. A cinematic video makes people ask them. A lifestyle film answers the ones buyers can't put into words.

Why does a lifestyle film cost so much more?

Time, mostly. A walkthrough is shot in one visit and edited in hours. A lifestyle film is planned like a small production: locations beyond the property, people on camera, golden-hour light that only lasts so long, and days in the edit.

The pricing guides we read say the same thing about the top of the market. For a high-end estate, the listing video is a short film, and it's priced like one.

Which video does my listing need?

• Most mid-market listings: a walkthrough, plus a short drone clip if the lot or location is part of the pitch. Our 30-second drone video is $215.
• Listings you want seen on social: add the cinematic cut. It's the version people actually share.
• Luxury and relocation-heavy listings: the lifestyle film. When the likely buyer lives out of state, the film is the showing they can't attend.
• Statement properties: consider the FPV fly-through ($1,500), one continuous flight from the front walk through the house and out the back.

A starter home in Greeley and a mountain-view estate west of Loveland don't need the same tool. Matching the tool to the buyer is most of the decision.

What does a listing video buy the agent?

Here's the part agents miss. The video sells the house, but posted under your name, it also sells you.

Every homeowner who scrolls past your cinematic cut is quietly judging how their own home would be marketed. Listing media is the door. The agent's personal brand is the business behind it.

That's why we treat every listing video as two assets at once: one for this sale, and one for the next seller who's watching.

What should be in every quote?

• The finished length. A 60-second cut and a 3-minute film are different products at different prices.
• What's included. Drone footage, music licensing, and revisions are sometimes extras.
• Delivery time. Know when you'll have it, especially for a weekend launch.
• Travel. Ours is free within 45 minutes of Loveland, which covers most of Northern Colorado.

So the real question isn't what a video costs. It's which job you need done. Price the job, and the number makes sense.